Item view 1-76154787

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Header Card Description: Kuukautissuojien ympärillä pyörii miljardiluokan femtech-bisnes. Markkinoilla on monenlaisia tuotteita tamponeista kuppeihin ja menkkapikkareihin. Mutta millaisia kuukautissuojia ennen käytettiin ja kuinka kauas historiassa suojia on ollut olemassa? Entä miten tuotteet ovat kehittyneet ja niiden mainonta on muuttunut? Mitä merkitystä ylipäätään on sillä, kuinka monipuolisesti menkkoja representoidaan mainoksissa ja esimerkiksi sillä, näkyykö mainoksissa verta vai sinistä laboratorionestettä? Jaksossa väitöstutkija Jenni Räikkönen kertoo myös kuukautissuojien mainonnan murroksesta. Kirjailija Rosa Meriläinen jakaa harhaluulon, joka monilla miehillä on tamponeista. Kynsiartisti Elia Leino taas ylistää kuukautiskuppia ja boxereihin sopivia siteitä. Card JSON { "controls": [ { "destination": { "type": "series", "uri": "yleareena://items/1-75999141" }, "icon": { "id": "chevron-left", "version": "1750676272" }, "style": { "iconPosition": "left", "variant": "tertiary" }, "tag": "series", "title": "Sita Salminen & 28 päivää", "type": "navigator" }, { "audience": { "authenticated": false }, "destination": { "authentication": [ "yle-api" ], "uri": "https://areena.api-test.yle.fi/v1/ui/controls/play/1-76154787?language=fi&v=10&client=yle-areena-web" }, "tag": "play", "type": "reference" }, { "audience": { "authenticated": true }, "destination": { "authentication": [ "yle-api" ], "uri": "https://areena.api-test.yle.fi/v1/ui/controls/play/1-76154787?language=fi&v=10&client=yle-areena-web" }, "tag": "play", "type": "reference" }, { "analytics": { "context": { "comscore": { "yle_referer": "radio.queue" } }, "pageload": { "comscore": { "countername": "radio.queue", "yle_ui_language": "fi" } } }, "destination": { "type": "program", "uri": "yleareena://items/1-76154787" }, "functionality": { "id": "queue" }, "tag": "queue", "type": "activator" }, { "analytics": { "context": { "comscore": { "yle_referer": "radio.share" } }, "pageload": { "comscore": { "countername": "radio.share", "yle_ui_language": "fi" } } }, "destination": { "type": "program", "uri": "yleareena://items/1-76154787" }, "functionality": { "id": "share" }, "icon": { "id": "share", "version": "1750676272" }, "style": { "iconPosition": "left", "variant": "tertiary" }, "title": "Jaa ohjelma", "type": "activator" }, { "analytics": { "context": { "comscore": { "yle_referer": "login" } }, "pageload": { "comscore": { "countername": "login", "yle_ui_language": "fi" } } }, "audience": { "authenticated": false }, "backgroundColor": "#00000000", "functionality": { "id": "login" }, "icon": { "id": "icon-favorite-off", "version": "1750676272" }, "style": { "iconPosition": "left", "variant": "tertiary" }, "title": "Lisää omalle listalle", "type": "activator" }, { "audience": { "authenticated": true }, "destination": { "authentication": [ "yle-api" ], "uri": "https://areena.api-test.yle.fi/v1/ui/controls/favorites/1-75999141?language=fi&v=10&client=yle-areena-web" }, "type": "reference" }, { "destination": { "uri": "https://yleawsaudioipv4test.akamaized.net/mediaredirect/78-b76ccf6182734319a5cce5731a26d2de.mp3" }, "icon": { "id": "icon-download", "version": "1750676272" }, "tag": "downloadLink", "title": "Lataa tiedosto", "type": "navigator" } ], "description": "Kuukautissuojien ympärillä pyörii miljardiluokan femtech-bisnes. Markkinoilla on monenlaisia tuotteita tamponeista kuppeihin ja menkkapikkareihin. Mutta millaisia kuukautissuojia ennen käytettiin ja kuinka kauas historiassa suojia on ollut olemassa? Entä miten tuotteet ovat kehittyneet ja niiden mainonta on muuttunut? Mitä merkitystä ylipäätään on sillä, kuinka monipuolisesti menkkoja representoidaan mainoksissa ja esimerkiksi sillä, näkyykö mainoksissa verta vai sinistä laboratorionestettä? \n\nJaksossa väitöstutkija Jenni Räikkönen kertoo myös kuukautissuojien mainonnan murroksesta. Kirjailija Rosa Meriläinen jakaa harhaluulon, joka monilla miehillä on tamponeista. Kynsiartisti Elia Leino taas ylistää kuukautiskuppia ja boxereihin sopivia siteitä. \n", "labels": [ { "formatted": "18 min", "priority": 0, "raw": "PT1125S", "rawType": "duration", "type": "duration" }, { "formatted": "julkaistu\nla 29.11.2025", "priority": 1, "raw": "2025-11-29T06:00:00+02:00", "rawType": "date", "type": "releaseDate" }, { "formatted": "käynnistyskerrat\n6", "priority": 1, "type": "generic" }, { "formatted": "Ääniraidat: suomi stereo", "priority": 2, "type": "generic" }, { "formatted": "Kuunneltavissa ulkomailla", "priority": 2, "type": "generic" }, { "priority": 2, "raw": "world", "type": "region" }, { "priority": 2, "raw": "audio", "type": "mediaType" }, { "raw": "1-76154787", "type": "itemId" } ], "presentation": "onDemandCard", "type": "card" }
Tabs Tab 1 of 1 List Kuuntele myös, 20 cards Card Sita Salminen & 28 päivää Description: Kohta ne taas alkaa – Vai alkaako? 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Title Jakso 26: Kuukautissuojat – Miksi verta peitellään mainoksissa?
Type view